The new offerings have brought the agency several new clients in the past month, said Dean Trevelino, principal at Trevelino/Keller, including carpet and mat companies EcoPath and Logo Rugs, and disposable cup manufacturer Wincup. Wheelhouse officially launched on July 12, but the agency had been building it out for about a month.
"We've been invited to RFPs in the past 30 to 45 days where, without the additional services, we wouldn't be considered," he told PRWeek. The agency had revenues of just under $1.6 million in 2009, and so far the work from Wheelhouse represents about 10% of the overall business. Trevelino added that 30% of new business wins have included integrated work with Wheelhouse.
Current clients such as Ritz & Wolf Camera & Image and Granite Transformations have also utilized the agency's new offerings for building a corporate web presence and online community respectively.
Trevelino said: "All of these opportunities have some PR, some design and interactive components, and social media."