Political advocacy groups turn to social media

WASHINGTON, DC: Most political advocacy groups are using at least one social media platform to communicate with stakeholders, according to a study published by Burson-Marsteller.

WASHINGTON, DC: Most political advocacy groups are using at least one social media platform to communicate with stakeholders, according to a study published by Burson-Marsteller. The study, which is part of the agency's Evidence-Based Communications research series, tracked the digital presence of 34 US political advocacy groups on Twitter, Facebook and YouTube. The study revealed that 97% of groups studied, which included the AARP, the Human Rights Campaign and National Taxpayers Union, used at least one social media outlet, while 91% communicated across all three platforms.

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