Stride Rite steps up agency review

LEXINGTON, MA: Collective Brands is reviewing agencies to handle consumer PR for its Stride Rite Children's Group portfolio.

LEXINGTON, MA: Collective Brands is reviewing agencies to handle consumer PR for its Stride Rite Children's Group portfolio.

The group, which includes Stride Rite, Robeez, Keds Kids, Sperry Top-Sider Kids, and Saucony Kids among others, is in the process of researching PR agencies, including Duffy & Shanley, with which it has had a month-to-month arrangement for about a year, confirmed a Stride Rite representative via e-mail.

The initial review stage is now closed and the company confirmed it expects to make a final selection by fall.

"We often review agency partners to assess new capabilities and a fit with the Stride Rite Children's Group's ongoing overall marketing campaign," said a representative.

Collective Brands works with Cohn & Wolfe on its US Payless ShoeSource brand. Turner PR handles PR for the Airwalk brand.

Stride Rite Children's Group is part of Collective Brands Performance and Lifestyle Group, a business unit of Collective Brands.

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