NEW YORK: Goodman Media International has kicked off the first stage of its PR campaign for not-for-profit energy efficiency firm SmartPower, aimed at offsetting the BP Gulf oil spill.
As AOR for SmartPower's MyGulfAction.com initiative, Goodman has launched an online and social media campaign to encourage Americans to commit to reducing their fossil fuel energy use.
Over the next few months Goodman Media will promote SmartPower's dedicated free website, MyGulfAction.com to environmental titles and bloggers. Through the site, users can calculate their personal use of fossil fuels and learn about how they can reduce this figure. They can also track the effects of their own personal reductions, and of the entire MyGulfAction.com community. The website is supported by a Facebook page and daily Twitter posts.
Henry Miller, chief operating officer at Goodman Media, said that while the PR effort was initially focused on promoting the site amongst environmental titles, there are plans to extend its reach as the campaign progresses. He added: “People are concerned about the Gulf oil spill and we want to convert that concern into behavioral change. This campaign allows everyone to take direct action to offset the Gulf oil disaster and we encourage all Americans to be a part of it.”
Mygulfaction.com is the latest Gulf oil spill-related project that Goodman Media has been involved with. The agency also works with the Associated Press to promote its news coverage of the oil spill and with Waterkeeper Alliance to raise awareness of the impact of the oil on the water and coastal areas.