On Tuesday, Japan's Sharp Corporation announced it would enter the e-book market, joining major competitors Apple and Amazon.
The company plans to offer an e-book distribution service and launch compatible reader devices that will allow users to watch video and listen to audio content.
The immense popularity of Apple's iPad ignited growth in the e-reader and e-book markets. In Japan, companies such as Sony and mobile phone operator KCCI Corp are collaborating to distribute e-books and attempting to break down resistance from publishers to digital content.
Google has also said it plans to launch an e-book service in Japan early next year.