PR flourishes for Omnicom in Q2

NEW YORK: Omnicom Group reported a 7.1% increase in global PR revenue in Q2, year-over-year, to $291 million, versus a 4.6% increase in advertising revenue - organic PR revenue increased 5.8%, year-over-year.

NEW YORK: Omnicom Group reported a 7.1% increase in global PR revenue in Q2, year-over-year, to $291 million, versus a 4.6% increase in advertising revenue - organic PR revenue increased 5.8%, year-over-year.

Organic revenue excludes currency fluctuations and acquisition expenses. The holding company's PR firms include Fleishman-Hillard, Ketchum, Porter Novelli, Brodeur Partners, and Cone.

Industry observers suggested Fleishman-Hillard's global growth was nearer 11% and that the agency was on track to hit annualised revenues of $530 million in 2010.

For his part, Ketchum senior partner and CEO Ray Kotcher said the agency's Q2 growth is in line with that achieved overall at Omnicom. Specifically, he's seeing growth in meetings and events, and across the sports and entertainment, public affairs, and financial communications groups. Research is another huge growth area, he noted.

"It goes back to the idea that clients are looking for measurability," he said. "They want the analytics that prove the PR investments are working." Ketchum has hired more than 125 people this year.

Omnicom's overall Q2 profits rose 4.2%, year-over-year, to $243.3 million. Overall top-line revenue growth was 5.9%, year-over-year, to $3 billion.

Q2 revenue in the US increased 7.4% to $1.6 billion, year-over-year, while international revenue increased 4.3% to $1.4 billion.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in