Twitter set to invest in comms

SAN FRANCISCO: Twitter plans to hire a government liaison in Washington and add two to three communications positions by the end of 2010.

SAN FRANCISCO: Twitter plans to hire a government liaison in Washington and add two to three communications positions by the end of 2010.

The company's communications team is led by Sean Garrett, who joined Twitter as its first VP of communications in March.

Garrett said the government liaison position is not a traditional public affairs role but will be used to educate policymakers, political organizations, and government officials about Twitter. The position is posted to Twitter's website.

Earlier this month, Katie Stanton, former director of citizen participation for the White House, announced that she had been hired to lead international strategy at Twitter.

Twitter has no plans to hire an agency at this time, said Garrett, although he noted the company would hire a specialty firm – such as for public affairs, international outreach, and events – if necessary.

“I definitely see a value in more specialty agencies,” he added.

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