Balance lessens employee turnover

If you work in the communications industry, chances are you are aware that employee turnover within the PR field is high.

If you work in the communications industry, chances are you are aware that employee turnover within the PR field is high. 

PR professionals often jump from agency life to in-house corporate landscapes to freelance opportunities. The impetus behind these frequent shifts can range from an employee's desire to quickly climb the corporate ladder to a need to fill a professional void not otherwise met by an employer. 

While this list of causes behind employee turnover is far from exhaustive, I feel confident that one of the major deciding factors in how long an employee stays at a particular company is the corporate culture which directly impacts one's quality of life.

I have experienced first-hand what it is like to lack the professional motivation to succeed at your job. The desire to do your best and produce quantifiable results becomes not only a reflection of your client and company, but overall (and most importantly) yourself.

I have always believed that taking pride in your work is the first step towards a successful and rewarding career. It was with this mantra in mind that I instituted a rewarding company culture that encourages professional growth, which in turn yields both high quality of work and an enjoyable quality of life.

Why? It is my belief that not only do happy, motivated employees create satisfied, long-term clients, but that clients crave the insight gained by well-rounded individuals. 

We're located in the heart of New York City's workaholic culture of smartphones and 3G networks. If my employees choose constant contact with clients and work around the clock, I'll respect their choice. I'll also set aside some time to have a chat about the importance of quality of life and why I have strived to have work/life balance be an important part of my company's culture. 

Ari Goldstein is CEO of Goldstein Communications.

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