SCHAUMBURG, IL: Nokia Siemens Network acquired the majority of the wireless network infrastructure assets of Motorola for $1.2 billion this week, and the company brought in GolinHarris to help the internal communications team.
The company brought in GolinHarris to help the team with global outreach strategy, said Ben Hunt, head of financial relations for Nokia Siemens.
"There were several stakeholders who we wanted to understand the deal better and they were the customers of both companies, the employees of both companies, and the shareholders," he explained. The company coordinated with Motorola around the joint announcement on July 19.
GolinHarris came on board about 10 days prior to the announcement, Hunt said, and focused on supporting corporate headquarters communications.
"They helped us with some market intelligence in North America, media intelligence, media monitoring and that sort of thing," he added. "They helped us with some content generation and outreach strategy."
Internally, Nokia Siemens worked to educate its employees about the Motorola acquisition through a page on its Intranet and a video with CEO Rajeev Suri. It also handled media relations the day of the announcement, and got support from Nokia Siemens' US communications team, which had worked with GolinHarris in the past.
"We did some social media outreach with Twitter accounts and those sorts of things," Hunt said. "But I would say the main work was done through traditional routes."
Motorola declined to name its PR agency or comment about its communications strategy around the acquisition.
Hunt said while the acquisition "has ramifications that extend beyond North America," the company did involve its US communications team more than other countries because "there was a major American element in the deal, so it was natural."
The company also continues to build its profile in the US, as it was announced this week that Nokia Siemens won a contract with LightSquared. The $7 billion deal would bring Nokia Siemens together with the new venture to develop a high-speed wireless network in the US.