Business Wire launches event tracking service

SAN FRANCISCO: Business Wire has launched EventTrack, a detailed report service that tracks current and past media coverage of technology trade shows.

SAN FRANCISCO: Business Wire has launched EventTrack, a detailed report service that tracks current and past media coverage of technology trade shows. Communications professionals can receive a report, which includes links to articles, up to two months prior to a trade show. The report includes publication name, author, publish date, and a  link to the article. The service also allows users to search within this data, download and export contacts, and review “hot themes” for the upcoming show.

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