A Janssen-Cilag-commissioned YouTube video titled "ADHD: A day in the life" is attracting multiple hits and commentary since it launched at the beginning of June.
The heated comments section is drawing particular attention because at first glance it appears not to be moderated. The company confirmed that comments are reviewed and that most are posted – with the exception of comments about specific drugs or treatments, whether produced by Janssen-Cilag or not.
The video was produced by the UK-division of Janssen-Cilag and currently there are no confirmed plans to create a US version. Nonetheless, the video is attracting huge attention and has been reposted by pharma, parenting and news blogs and sites across the globe.