Beckham kick-starts Lego sales

Never underestimate the power of a celeb endorsement from David Beckham.

Never underestimate the power of a celeb endorsement from David Beckham. Lego got a boost from Beckham recently, after the soccer star admitted that he put together a Lego Taj Mahal in his spare time while playing for AC Milan. Beckham also said if he wasn't a professional soccer player, he would like to be a professional Lego builder.

Sales for the Lego Taj Mahal set, which retail for $300 online, rose by 633% in a single day, the company reported.

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