The acquisition brings in at least three additional clients, including Volvo Group North America, the American Public University System, and Vote iQ. Financial terms of the deal were not disclosed.
Eric Bovim, CEO of Gibraltar, said Mike Smith's experience with social media, public affairs, and politics will benefit the firm going forward. Smith founded Mike Smith Public Affairs in 2000.
“The skillset that Mike has complements a lot of what we do and a lot of what we don't do,” said Bovim.
Smith, who was named EVP, will report to Jim Lake, president and partner at Gibraltar. In addition, two staffers from Mike Smith Public Affairs may also join Gibraltar.
The acquisition will provide clients with more sophisticated and strategic counsel, which was what Smith was looking for in an acquisition, he said.
Bovim said Gibraltar is on track to grow by 10% in 2010, not including the new acquisition. The firm announced last week that it had been hired as AOR by the Coalition for a Competitive Pharmaceutical Market.
It also hired Patricia Pincus, former manager at Burson-Marsteller, in a newly created role as a senior manager, starting July 23.
Gibraltar reported $3.6 million in revenue in 2009.