Motorola issues RFP for new Mobility company

CHICAGO: Motorola has issued an RFP for its new Mobility division as it gears up for the 2011 separation of its operations into two publicly traded companies - Mobility and Solutions.

CHICAGO: Motorola has issued an RFP for its new Mobility division as it gears up for the 2011 separation of its operations into two publicly traded companies - Mobility and Solutions.

Jennifer Erickson, VP of global communications at the company, told PRWeek via e-mail that Motorola Mobility - “positioned to capitalize on the convergence of media, mobility, the Internet, and computing” - will consist of mobile device and home business efforts.

The successful agency will handle external communications and the development of consumer-facing publicity campaigns promoting the brand and product portfolio, she said.

A source familiar with the account added that the successful agency will focus on North America PR but also support some of the company's global efforts.

The source added that the company issued the RFP in June to a number of Chicago-based agencies. It viewed presentations last week and expects to make a decision in the next few weeks.

“With the separation of Motorola's businesses planned for the first quarter of 2011, this is the ideal time to develop and implement a new strategic communications program,” said Erickson.

Edelman, which handles PR for Motorola networks, government and public safety, and enterprise mobility, declined to comment. However, a source familiar with the effort told PRWeek Edelman was conflicted out of the pitch. The agency currently works with RIM and Microsoft.

Motorola selected Fleishman-Hillard as its global agency in 2007. In 2009, it transitioned networks and government and public safety services to Edelman. At the time, PRWeek reported that Fleishman-Hillard continued to be Motorola's AOR for corporate and mobile services. The agency did not immediately return a call to comment.

In addition to the aforementioned internal changes, Motorola sold the majority of its wireless network infrastructure assets to Nokia Siemens Network. Last week, PRWeek reported that GolinHarris, also based in Chicago, assisted with the internal communications effort.

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