CNW launches integrated PR service

TORONTO: Three months after Canadian news distributor CNW bought dna13 the company launched an integrated web service that combines news release distribution and media monitoring on the same platform.

TORONTO: Three months after Canadian news distributor CNW bought dna13 the company launched an integrated web service that combines news release distribution and media monitoring on the same platform.

In April CNW Group acquired the media monitoring technology company for an undisclosed amount. The two had been channel partners for five years. When CNW bought dna13, the company's president and CEO Carolyn McGill-Davidson said she intended to integrate both companies' technology.

McGill-Davidson claims the service is a first-of-a-kind in North America. Whereas previously customers may have bought media monitoring services from a separate company, customers can now distribute and monitor news coverage with key word searches on the same platform, she said.

“Media monitoring can be cumbersome for clients,” McGill-Davidson added.

The entire staff at dna13 was retained, she said. PR Newswire owns 50 percent of CNW.

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