LANHAM, MD: Costs associated with three acquisitions resulted in a $1.2 million pre-tax loss for PR software provider Vocus in the second quarter, compared to $326,000 pre-tax profit in the same period last year.
The Web-based PR management software provider expanded its media database by buying BDL Media and Data Presse. In June, Vocus also acquired Help A Reporter Out, or HARO, a free online community that connects reporters and bloggers to small business owners and PR professionals seeking publicity.
Company president and CEO Rick Rudman said: “The launch of our new social media software and expansion into the Chinese and French markets through recently completed acquisitions will contribute to future growth for Vocus."
Sales were $23.8 million in the quarter, up 13% on the same period last year, again in part due to the acquisitions, but also the addition of 435 new subscribers to the company's on-demand software in the quarter ending June 30. In the same period last year the company inked 203 new subscribers.
“Vocus is continuing to drive growth and innovation in the PR software market despite challenged PR budgets and our accomplishments this quarter certainly underscore that success,” added Rudman.
The company now has 7,173 subscribers.