PARIS: MS&L owner Publicis Groupe reported that like-for-like revenue increased 7.1% to $1.83 billion* in the second quarter of 2010.The marketing services group said like-for-like revenue for the six months of 2010 was $3.27 billion, a 5.3% increase over the same period in 2009.
The specialized agencies and marketing services business unit, which includes MS&L, continues to generate 47% of company revenues.
Operating profit was up 37.4% to $462 million in the first half of 2010, compared to the $337 million Publicis achieved in the same period last year.
*All figures were converted to US dollars from euros using the XE currency converter.
*CLARIFICATION: A previous version of this article cited the Specialized Agencies and Marketing Services Group. This group was formally disbanded in 2009, though it is still referenced on MS&L's web site and the category still exists for accounting purposes in Publicis' financial statements.