PR triathlete uses Twitter to contact rescuers

Healthcare PR and social media comms pro Leigh Fazzina was thankful for Twitter when she suffered a serious bike accident while taking part in a mini-triathlon in Farmington, Connecticut on Tuesday, July 27.

Healthcare PR and social media comms pro Leigh Fazzina was thankful for Twitter when she suffered a serious bike accident while taking part in a mini-triathlon in Farmington, Connecticut on Tuesday, July 27.

Following the accident, Leigh used Twitter to contact rescuers. At 7:05pm, she tweeted, “I've had a serious injury and NEED Help! Can someone please call Winding Trails in Farmington, CT tell them I'm stuck bike crash in woods.”

Within seconds, Fazzina's Twitter followers and colleagues from all over the country notified authorities. The Farmington Police Department received a call from a woman in California, who guided rescuers to Winding Trails.

Fazzina continued to tweet landmarks and directions. At 7:27pm, she reported that she heard sirens and hoped rescuers would be able to locate her.

Even after her rescue, Fazzina remained in contact with her Twitter followers, letting them know she was safe and even recording a video of the rescue.

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