WASHINGTON: The Department of Education plans to hire a firm to support an upcoming teacher recruitment campaign expected to launch in September, according to a federal filing.
The objective for the national "Teach" campaign is listed as raising the profile of teaching with the general public, teachers, and prospective teachers. President Obama said in January that the Department of Education would lead an effort in 2010 to raise the profile of teaching in the US.
While development of the campaign website--www.teach.gov--is underway, the federal agency is looking for a firm to support the kickoff of the campaign using digital, PR, and media relations.
Tasks also include market research, material development, events (with “political VIPs,” celebrities, and leaders at the Department of Education), video testimonials, and coordination with media partners. Interested vendors include Edelman, Fenton Communications, and Lipman Hearne.
Work on the one-year contract is expected to begin August 17. It has two one-year option periods.