Ad Council promotes homeowner PSA

NEW YORK: The Ad Council has teamed up with the Treasury Department and Housing and Urban Development Department on a national PSA to publicize its Making Home Affordable Program.

 

NEW YORK: The Ad Council has teamed up with the Treasury Department and Housing and Urban Development Department on a national PSA to publicize its Making Home Affordable Program.

The PSA, which has been created pro bono by The Kaplan Thaler Group, is designed to educate homeowners who have struggled to make mortgage payments about the free resources available to them.

The three-year cross-media campaign, which is available in English and Spanish, is supported by media outreach and a bites and b-roll package.

Through the campaign, homeowners will be directed to visit MakingHomeAffordable.gov to learn more about mortgage payment assistance and options to avoid foreclosure.

 

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