A 16-year veteran with experience in PR, branding, and Hispanic marketing, Zandra Zuno used that insight to devise a strategy for creating and developing Confianza, GolinHarris' Latino marketing division. Since Confianza's inception two years ago, Zuno has helped secure Hispanic AOR clients and led teams for Wal-Mart, McNeil Nutritionals, and BBC Mundo. In her previous role as marketing director, Zuno led the agency's global rebrand across 30 offices. She also developed the firm's thought-leadership initiative. Zuno is actively involved with a number of nonprofits and speaks regularly to minority and inner-city high school and college students about PR as a career option.