John Forrest Ales, Director, global brand PR, Hilton Hotels, 30

John Forrest Ales has already shaped communications approaches for a range of consumer brands, including Taco Bell, Epson, and Chevron. In his current role at Hilton Hotels, he leads the communications strategy for the group's chain of more than 530 hotels across six continents. Prior to his work with Hilton, Ales led the PR strategy for the reopening of the Louisiana Superdome following Hurricane Katrina. He also developed Louisiana's first emergency preparedness and recovery information website. Previously, Ales worked for Wal-Mart in Southern California, where he managed community relations and brand reputation.

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