In his three years at Business Roundtable, an association of CEOs from leading US companies, Joe Crea has led the communications transformation from a traditional top-down approach to one that uses social media to reach stakeholders. As well as driving its digital presence, Crea also launched its first online ad campaign. He also contributed to a media plan that established Business Roundtable as a leading voice in the healthcare debate. A former journalist, Crea keeps his reporting expertise in check by contributing regularly to the DC blogging community and his own food blog, Passion Fruits. Crea also uses the blogosphere to host and raise awareness of charity fundraisers.