Forty reasons to be excited about the industry's future prospects

A place in PRWeek's annual 40 Under 40 list is a badge of honor for rising stars in communications working across all sectors of the industry.

A place in PRWeek's annual 40 Under 40 list is a badge of honor for rising stars in communications working across all sectors of the industry. Those recognized are at the forefront of the race to become the next generation of CCOs, CMOs, and agency CEOs (read full article here).

This year's entries were more impressive than ever, with 200-plus hopefuls vying for a place. In fact, the quality was so high, 100 could easily have made the cut. The list represents all facets of communications, from CCOs at corporations and nonprofits to an entrepreneur who has set up his own agency and worked hard to build it into a $5 million business to someone who controls $100 million of revenue heading a division at a top-five firm. It covers all parts of the country and all disciplines, from financial to consumer, healthcare to public affairs. It's a tribute to the talent in our industry, which bodes so well for the future of PR.

Someone who has already "made it" is Bill Whitman, VP of US communications at McDonald's, who is profiled in this month's Newsmaker (read full article here). He provides fascinating insight into the measures the iconic fast-food brand is undertaking to engage a new generation of consumers, with the help of its longtime agency GolinHarris.

Elsewhere, we have trawled the Internet to find the must-read resources available in the blogosphere to keep you up to date and help you do your jobs better. There is so much content out there and we have filtered out the best of the best you need to bookmark and follow on a regular basis. And don't forget we have our own excellent blogs, a busy Twitter feed, and a newly launched podcast ("The PR Week") to add to your essential resources at www.prweekus.com.

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