Over the past two years, Deirdre Latour has played a key role in improving the perception of GE with multiple stakeholders, including the press, social media communities, government agencies, and academics. Despite pessimistic press surrounding GE's financial performance, Latour's efforts have resulted in a drop in negative coverage – from 50% in fall 2008 to 5% in spring 2010. Her key accomplishments include “Energy Smart Miami,” an initiative aimed at saving consumers money. Latour was also involved with “healthymagination,” the company's approach to changing healthcare around the world. Outside work, Latour volunteers with the Special Olympics and Best Buddies.