The Tonight Show with Conan O'Brien was nominated for four Emmy Awards last month, including "Outstanding Variety, Music, or Comedy Series." An interesting twist in the saga between the late-night host and NBC, a win could be the perfect end for O'Brien after the network unceremoniously dumped him to reunite with the show's former host Jay Leno.
O'Brien was at the helm of The Tonight Show for slightly more than half a year – from June 1, 2009 to January 22, 2010– and he nominated himself for the award.
This is a wonderful move by O'Brien, who maintains widespread support from fans and the media, and is starting a new late-night talk show on TBS in the fall.
Steve Koonin, the president of Turner Entertainment Networks, released a statement in June, when the network launched a “For Your Consideration” Emmy campaign for O'Brien, saying, “Conan's great work in 2009 and 2010 deserves Emmy consideration. We're very excited to have him join TBS later this year.” Its campaign included references to O'Brien's pale complexion and his much-followed Twitter account.
All of this continues to build buzz for O'Brien and his new show. Emmy nominations, and a potential win on August 29, could mean solid ratings for the program. It also gives fans another reason to rally around Team Coco.
NBC has also come forward, expressing pride about the nomination, which is a funny way of showing gratitude for the former, short-lived Tonight host. The network continues to look like the bad guy in this scenario, while TBS and O'Brien are only gaining more momentum.
An Emmy nomination is a boon for almost any TV program, but O'Brien's unique circumstance makes this an even sweeter deal for the comedian. TV viewers are already buzzing about his upcoming show on TBS, while the nomination is just an extra slap in the face for NBC. Now, we'll see if O'Brien can beat The Daily Show with Jon Stewart, which has been the winner of the Emmy in the category for seven years. But at least Team Coco will put up a hell of a fight.
Rating: 4 (Savvy)