Christopher White, Director of PR, AirTran Airways, 39

In just over a year with AirTran, Christopher White has led communications around several key initiatives, such as the introduction of Wi-Fi on every flight. He has also developed the company's social media strategy, including a Facebook page and YouTube channel, built up its internal communications programs, and introduced a “breaking news pager” to improve press access to company spokespeople. Prior to AirTran, White worked for the Transportation Security Administration. As an airline industry specialist, White has worked on some of the most high-profile safety and security issues of the past decade, including 9/11 and the total ban on liquids at security checkpoints.

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