Cheryll Forsatz has used her career to build up expertise in consumer lifestyle marketing. She has extensive big brand experience including McDonald's, 1-800-Flowers, and ING Direct. During her 13 years at MWW, Forsatz led communications on several key McDonald's initiatives, including the launch of McCafé. She also oversaw the opening of its flagship restaurant at Times Square and leads the “VIP Moms” initiative to strengthen brand trust. Over the past year, Forsatz has built the firm's consumer practice in New York and an entertainment portfolio that includes such assignments as Alicia Keys' “Keep a Child Alive” and Usher's New Look youth empowerment charity.