Brooke Worden, VP, Weber Shandwick, 39

For the past three years, Brooke Worden has led the PR program for the government's largest peacetime mobilization – the US Census. Leading a team of 50, Worden has earned impressive coverage across multiple media – including more than 102 million media impressions in the first week of the 2010 Census “Portrait of America” road tour campaign. Worden began her career in financial services and journalism, serving as staff reporter for Twin Cities Business. Outside work, Worden donates her time to several organizations, including the Girl Scouts and the Citizens League, and serves on the board of the PRSA's Minnesota chapter, for which she is president-elect for 2011.

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