A task force selected three firms from the state procurement list before awarding the $100,000 contract to HMA during the last week of July, said Mark Stanton, deputy director of the Arizona Office of Tourism.
Around 20 firms across the US initially submitted proposals. The organization has previously worked with Hills Balfour Synergy, MDP Publicity, Moses Anshell, and BJ Communications. This is the first time HMA - which works with both government and private sector clients - has worked with the state tourism office.
Arizona passed an immigration enforcement law in April that allows police officers to ask for an individual's immigration status when enforcing other laws.
The communications campaign, which Stanton says is expected to launch within the month, will focus on promoting “economic vitality and tourism in Arizona.” He noted that it will not address the immigration policy or issues.
Target cities include Chicago, Los Angeles, Denver, Seattle, New York, and Washington.
“It's a great opportunity to try to make an impression on tourism in Arizona,” said Scott Hanson, president of HMA PR.