Knorr competition targets Hispanic audiences

Knorr is taking user-generated content in-store by featuring three competition winners and their recipes on jars of rice for the first time in its 100-year history.

Knorr is taking user-generated content in-store by featuring three competition winners and their recipes on jars of rice for the first time in its 100-year history.

The winner of the Unilever brand's Recetas ArrozĂ­simas competition will be decided during September and October by consumers voting for their favorite family recipe at KnorrSabor.com.

The competition is particularly targeting the Hispanic community, more than half of which use Knorr products - the successful contestant will add a $5,000 first prize to their existing $2,000 haul.

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