MOUNT KISCO, NY: Robin Leedy and Associates, the over-the-counter beauty and health brands PR and marketing agency, will launch separate multimedia campaigns for three recently won consumer product accounts.
The accounts are Blacksmith Brands' Pediacare line of children's medicines, Quality of Life Labs' immune-booster vitamin supplement called AHCC, and Nicene Brands' Topol Plus toothpaste and Porcelana Day and Night creams.
For the AHCC brand the agency will focus on media outreach and produce video for the web. The campaigns for the other two accounts will focus on social media strategy. “You don't have to have a huge budget to break through the clutter," said agency president Robin Russo. "Social media is the great equalizer when it comes to results that impact the bottom line."