MTV wraps up Twitter jockey campaign

Earlier this summer, MTV launched a campaign to find its first ever Twitter jockey to serve as the "social voice" for the network and its audience.

Earlier this summer, MTV launched a campaign to find its first ever Twitter jockey to serve as the "social voice" for the network and its audience.

The network partnered with the new ZYNC card from American Express and Edelman on the PR campaign, which included media relations and social media. The campaign culminated in a vote, and the network announced today that Gabi Gregg will be the new Twitter Jockey for the network.

Look for Gregg to engage with MTV's audience on MTV.com, Twitter, Facebook, blogs, and more, answering questions, building interest, and providing behind-the-scenes information.

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