Rogers & Cowan lands WebSafety job

LOS ANGELES: WebSafety, the mobile and Internet safety software maker for wireless operating systems, appointed Rogers & Cowan as its AOR.

LOS ANGELES: WebSafety, the mobile and Internet safety software maker for wireless operating systems, appointed Rogers & Cowan as its AOR.

Rogers & Cowan will manage all public relations for the company, but the Interpublic agency's first priority will be to launch a national media campaign about WebSafety's products and its role in the digital and mobile industry.

The activity also includes connecting WebSafety to decision-makers in consumer groups, auto insurance and government agencies.

Executive vice president Sallie Olmsted will lead the account from the agency's Los Angeles office, along with Amanda Bialek, account supervisor.

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