FDA commissioner Margaret Hamburg developed the program in 2009 to enhance the FDA's ability to address food and animal feed safety and nutrition issues.
Tasks include the development of speeches and talking points, as well as the creation of a trade publication that would “improve communication with stakeholders,” according to the RFQ available at Federal Business Opportunities. The program's stakeholders include the food industry, consumer groups, public health organizations, and state and local government agencies.
The FDA specifically requests guidance for handling communications on crisis situations, such as food-borne disease outbreaks and product recalls, and recommendations for coordination with other federal agencies.
The deadline for responses is August 13.