CHICAGO: Zeno Group has appointed Tracey Thiele as SVP, social media strategy.
In this newly created role, Thiele heads up Zeno's digital practice and provides digital and social media expertise across the firm. She reports to agency MD Grant Deady and has already made two hires since arriving at the firm.
Although Thiele worked at Zeno's parent company - Edelman - in 2002, her background is mainly on the client side. She joined Zeno from Motorola Mobile Devices, where she was responsible for global communications and social media strategies. Prior to that, she was marketing manager at Unilever Home and Personal Care.
Thiele said she decided to switch to an agency-side role because it allows her to “be exposed to so many different opportunities.” She added, “I love the agency environment. The Zeno role is an opportunity for us to broaden our credentials. There was already some great work being done - now we have the chance to formalize that and raise our agency profile.”