NEW YORK: A license agreement announced today changes the way customers of media-monitoring service BurrellesLuce access Financial Times articles.
Starting October, the Financial Times will provide a news link feed to BurrellesLuce that drives customers of the media monitoring and press clippings service back to FT.com and its content. Prior to the arrangement, the FT wholesaled entire articles to BurrellesLuce customers.
Caspar de Bono, FT's managing director of B2B, said the news organization is confident that attitudes toward paying for online journalistic content are changing. For communications professionals, the arrangement also clarifies the access point to FT press clippings and content, de Bono added.
It also streamlines cost. Users can access up to 10 FT articles per month at no cost, whereas PR pros may be paying for a service they infrequently use. “The benefit for the customer is they only pay once,” de Bono said. “We recognize the value of the services provided by BurellesLuce and at the same time want to ensure price transparency and consistency for customers of the Financial Times.”
The service also gives PR pros the option to view press cuttings in a PDF format, and add comments to links. As more communications professionals access press clippings directly through FT.com, the company will gain valuable insight into online traffic and reading habits. “Communications pros want to see the actual article as it appeared in print,” de Bono said. “PR pros want to know more about the specifics of who is reading what."
The Financial Times also partners with 18 other media monitoring agencies.