After years of giving away product for free, The New York Times Company is preparing to sell its online content with a metered pay wall. But first it is testing the water with one of its regional titles, the Telegram & Gazette in Worcester, MA, by charging $14.95 a month for online access to the newspaper.
Sure, there are papers here and there, including The Wall Street Journal, that have long charged for access. But The New York Times is one of the world's most famous news-gathering institutions and what it does reverberates far beyond the paper's Eighth Avenue head office.
It's unclear what will happen at the Telegram & Gazette, but the transition will probably be painful because a generation of readers has grown accustomed to not paying for their news.