Latino group provides insights into Blogueras

Latina bloggers, also known as 'Blogueras,' are young and blog in both English and Spanish, according to a new survey from nonprofit Latinos in Social Media.

Latina bloggers, also known as 'Blogueras,' are young and blog both in English and Spanish, according to a new survey from nonprofit Latinos in Social Media.

Surveying more than 900 Latina bloggers in the US and Latin America, the report found that 89% of Latina bloggers are under the age of 40.

They are committed to their blogs, with 75% saying they post at least twice a week and 18% posting at least once a day. For the language, 72% write in English and 69% write in Spanish. Additionally, 98% are active in social media.

Ana Roca-Castro, chair and founder of Latinos in Social Media, said: "Through blogging, they have planted themselves right at the epicenter of merging worlds: between tradition and modernity, between off-line and online, between English and Spanish, between American and Latino cultures."

The survey found the top topics for blogs are parenting (62.7%) and Latino issues (54.4%), followed by heritage and culture, cooking and recipes, beauty and fashion, art, technology, and politics.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in