The GE Show - the name is derived from GE Theater, a TV program hosted by Ronald Reagan when he was a spokesperson for the company - launched August 19.
The first episode, titled “Healthy Hospitals,” includes video interviews with hospital staff at Glen Falls Hospital in Glen Falls, NY, as well as an interactive game about emergency rooms and waiting times, polls, and information about how GE works with hospitals.
The initiative is part of an effort to integrate interactive programs into GE's overall communications, said Linda Boff, global director of marketing communications at GE.
“We are so intrigued by how we can use the best of digital technology and digital thinking to tell stories,” she said, later adding: “It's not enough to have clever marketing campaigns.”
Megan Parker, communications specialist, social media at GE, said the company is reaching out to healthcare trade outlets, customers, and healthcare influencers to promote “Healthy Hospitals.”
The next three episodes, tentatively scheduled to be released this fall and winter, will look at electric vehicles, air traffic control, and the rail system. Boff said the program is aimed at a wide-ranging audience including investors, customers, employees, and media.