PURCHASE, NY: PepsiCo recently brought on a number of senior-level PR employees as it continues to evolve its global communications strategy.
Dave DeCecco, director of the media bureau at PepsiCo, told PRWeek via e-mail: “We're optimizing the structure of the communications department to better fit the global nature of our company."
In May, the company hired Nancy Lintner as SVP of strategic communications. In the newly created role, she is responsible for corporate reputation, sustainability, issues management, financial communications, and executive/leadership communications.
“As we seek to improve our reputation among key constituents and in the media, we needed someone who could more specifically focus on this type of work,” said DeCecco.
She reports to Julie Hamp, PepsiCo CCO and SVP of global communications, and is based in the Purchase, NY headquarters. Formerly, Lintner was VP of communications at United Technologies Corporation.
A month later, the company hired J. Christopher Wyse as VP of communications for Frito-Lay North America. Based in Plano, Texas, he is responsible for internal and external communications across stakeholder groups. He assumed the role vacated by Charles Nicolas, who has moved to the new position of head of communications for PepsiCo Europe.
“This also speaks to the need for communications people in other parts of the world,” added DeCecco.
Previously, Wyse served 13 years at Whirlpool Corporation, most recently as corporate director of global communications. He reports to Frito-Lay North America president and CEO Al Carey, as well as Nancy Murray, SVP of communications for PepsiCo Americas Foods.
Additionally, the company brought on Jennifer Ryan as manager of its media bureau. She handles media relations efforts with regards to environmental sustainability and talent sustainability, and leads publicity for the PepsiCo Dream Machine recycling initiative. She was most recently SVP of corporate affairs in Porter Novelli's New York office.
Learn more about PepsiCo's increasingly global strategy in the upcoming Newsmaker feature on CCO Julie Hamp, in the September issue of PRWeek (out Sept 1).