Edelman promotes VanderMolen to global role

CHICAGO: Edelman promoted APAC president Alan VanderMolen to a new US-based leadership position overseeing the firm's global practices, its research firm StrategyOne, and its consulting businesses.

CHICAGO: Edelman promoted APAC president Alan VanderMolen to a new US-based leadership position overseeing the firm's global practices, its research firm StrategyOne, and its consulting businesses.

His title is president and CEO of global practices and diversified insights businesses at Edelman.

VanderMolen has served as president of the firm's Asia-Pacific region since 2002. David Brain, currently president and CEO of Edelman's EMEA region, will replace him.

Both appointments are effective January 1.

VanderMolen, who will be based in Chicago, will continue to report to Richard Edelman, president and CEO. His responsibilities will include overseeing the Edelman Trust Barometer, Goodpurpose, and the Edelman Health Engagement Barometer.

“Clients today require informed, global points-of-view to drive their engagement strategies across the global with meaningful execution in local markets,” said VanderMolen by e-mail. “Our insights businesses and global practices should inform our view and be the basis for our strategic and executional counsel to clients.”

He previously worked at Burson-Marsteller for 15 years before joining Edelman.

A spokeswoman at Edelman said the global practices and the research and consulting businesses previously reported into a “matrix.” The decision to create the position, she said, is to better integrate the practices. The global consumer, corporate, health, public affairs, crisis, technology, sustainability, and employee engagement practices will report to VanderMolen.

The global digital practice will continue to report to Nancy Ruscheinski, president and COO of Edelman US.

*CORRECTION: A previous version of this story incorrectly reported Nancy Ruscheinski's title. She is the president and COO of Edelman US. We regret the error.

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