SAN FRANCISCO: Audio technology powerhouse Dolby Laboratories has appointed Hill & Knowlton as its new AOR to lead an integrated global PR campaign promoting the company's products.
The seven-figure account was awarded following a two-round competitive pitch in which five agencies participated. Dolby VP of corporate communications Catherine Ogilvie, who oversaw the search, declined to name the competing agencies but said the final three had extensive international reach, which is what she was looking for.
The RFP was issued in several countries, including the US in April. Hill & Knowlton is now Dolby's global AOR, while the company also retains the services of sister WPP firm Ogilvy PR in China, where it has research and engineering operations.
Ogilvie said she wanted an agency that could spearhead a cohesive campaign that doesn't lose its core message across regional and office boundaries, as well as a global team that works seamlessly together. “I received commitment from executives to actually make this happen,” she said.
The account will be handled out of Hill & Knowlton San Francisco, with support from the firm's India, Italy, Korea and United Kingdom offices. H&K SVP Tim O'Keefe will head the account, reporting to Ogilvie, overseeing a team of about 20 people working full and part time.
H&K is using traditional PR outreach and focusing on influencers in social media. PR will focus on Dolby's audio technology for mobile devices, as well as Dolby Surround 7.1, its updated cinema surround sound technology unveiled in the opening of the movie Toy Story 3 in theatres.
Ogilvie declined to name the outgoing agency, saying only that she needed an agency with more international capacity.