Subway marketing really catches the eye

Last night, while on the subway, I saw a new form of mass-transit advertising.

Last night, while on the subway, I experienced a new form of mass-transit advertising. A young man came onto my subway car with a mini-projector and started to show quick video clips and advertising on the ceiling of the train. He caught my eye—literally—when he accidentally shone the projector right in said eye while getting on the train. So, naturally, I was curious to see what he was doing.

But, slowly, the entire section of the car where he was standing took notice and silently watched the video clips and images. Advertising for website FlickRiot, the man struck up conversations with the passengers who were paying attention, asking if they wanted to see another clip and telling them about the site. After a couple stops, he moved down the train.

Just as they hoped, I assume, I went to the website today and found that FlickRiot describes itself as "a way for a huge online community to direct a movie together." Not really my thing, but now I've heard of it, and passed it on. It seems advertising and word of mouth really does work.

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