But, slowly, the entire section of the car where he was standing took notice and silently watched the video clips and images. Advertising for website FlickRiot, the man struck up conversations with the passengers who were paying attention, asking if they wanted to see another clip and telling them about the site. After a couple stops, he moved down the train.
Just as they hoped, I assume, I went to the website today and found that FlickRiot describes itself as "a way for a huge online community to direct a movie together." Not really my thing, but now I've heard of it, and passed it on. It seems advertising and word of mouth really does work.