What: Evernote is a free tool that captures, stores, and organizes information, including text, photos, Web pages, and audio files. Users can also sync the data across any computers and mobile devices they use.
A premium version, costing $45 a year, includes increased upload capacity, enhanced security and other features, allowing for versatility (such as making a PDF searchable).
How: Everything in Evernote is created as a "note" that can then be organized within notebooks or by assigning it a keyword tag or specific attribute (such as the creation date). All the data - even text captured within a photo - is made searchable.
"It is an awesome tool that has organized every aspect of my life," says Karen Rocks, owner of Sparkfire Marketing. "I used to be one of those people who had 80,000 Post-it notes everywhere and pieces of paper with things jotted down. I've reduced that waste, which is wonderful."
Why: Communications pros use Evernote as a repository for all kinds of data, including notes from client meetings, media clippings, and relevant case studies.
"It is a great way for me to catalogue information that may be relevant to a client," explains Rocks. "I can separate what information will go to what client rather than using, for instance, bookmarks."
Steve Rubel, SVP and director of insights at Edelman Digital, says the tool has improved his communication with clients. "I can now follow up with a client about something mentioned in a meeting months earlier," he explains.
Who: Rubel says Evernote aids workers in the "knowledge economy. It is a good system to collect, process, and make your data searchable."
It also suits travelers who rely on their mobile devices. "I have the Evernote app on my iPhone," Rocks explains, "and it syncs right to my laptop."