FaceTime looks to Lewis PR for rebranding

SAN DIEGO: Social network and Web 2.0 security platform provider FaceTime Communications named Lewis PR its US AOR for rebranding, media relations and product launches.

SAN DIEGO: Social network and Web 2.0 security platform provider FaceTime Communications named Lewis PR its US AOR for rebranding, media relations and product launches.

The account was won as FaceTime geared up to unveil Socialite, a security management and social network compliance tool for the workplace. The product was officially launched on August 16.

Katie Eakins, managing director of Lewis' San Diego office, heads a core team of up to six people who will work the account from both the San Diego and San Francisco offices.

Lewis' PR work for FaceTime will focus on rebranding and the product launch around Socialite. The software allows organizations to set security controls in the workplace for social media platforms such as Twitter, Facebook and LinkedIn.

In June, Apple bought the trademark name FaceTime for its new video-calling application from FaceTime Communications. Lewis' rebranding efforts will be centered on the name change of the company in Q4 this year, as well as getting the company in front of financial institutions and large enterprise organizations, Eakins said.

Others details of the account were not disclosed. FaceTime Communications also retains the PR services of Marylebone Media Relations overseas.

Eakins reports to FaceTime Communications VP of Marketing Sarah Carter.

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