MTV is partnering with Foursquare to offer check-ins as part of its "GYT: Get Yourself Tested" campaign. Users can get badges by checking in to health clinics to get tested for sexually transmitted diseases.
The goal of the campaign, MTV has said, is to make STD testing as common as going to the dentist or getting a check-up. Users who unlock the GYT badge-it is Foursquare's first cause-related badge-will be eligible to win backstage passes and a trip to New York.
MTV, Planned Parenthood, and the Kaiser Family Foundation launched the GYT campaign in 2009 to generate conversation and remove the stigma about getting tested for STDs.