This will bring the agency's revenue to approximately $5 million. In 2009, Thorp saw nearly $1 million in revenue, and rbb reported a little more than $4 million, said Christine Barney, CEO and managing partner at rbb.
The addition of Thorp will add expertise in issues management, professional and financial services, and b-to-b marketing, Barney said, while rbb will provide services including digital and social media to existing Thorp clients. There are no client conflicts, and Thorp will bring over clients such as, PNC Financial, and Gibraltar Private Bank & Trust.
"Rbb was looking for senior talent. We have built our firm on senior counselors and strategic thinking," Barney added. "We believe we are going to continue to grow, not only through organic growth, but also through acquisitions."
Rbb hired all four of Thorp & Company's professional staff, but not the administrative staff, Barney said. President Patricia Thorp will now serve as senior counsel in the issues management and reputation practice, while Peter Whalen joins rbb as VP in the financial and professional services practice. Josh Merkin and Ana Marquez were hired as account director and account executive, respectively. The acquisition brings rbb's total headcount to 32.
Thorp and Barney posted a video (included below) discussing the acquisition to show employees and clients.
Going forward, the agency's goals are to "put Florida more in the marketplace," Barney said, and possibly expanding to "solidify a more physical presence in Washington or New York, an East Coast presence."