Athena hires Formula to introduce new products

NEW YORK: Athena, a technology company that produces artsy notebook computers, hired Formula as its AOR, effective in June.

NEW YORK: Athena, a technology company that produces artsy notebook computers, hired Formula as its AOR, effective in June. As AOR, the agency will provide national and regional media relations and develop a PR program to introduce the new "Style PC" line of notebook computers. Formula kicked off the relationship with an event on August 31 in New York.

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