LOS ANGELES AND NEW YORK: ID PR hired Dani Weinstein as SVP and Sara Serlen and Randi Peck as VPs. Weinstein and Serlen, who both came from the publicity team at The Weinstein Company, will work in the film department on release campaigns and will continue to work with The Weinstein Company on several films. Previously the director of PR for fashion company Theory, Peck will be a VP in the entertainment and brand strategies division.
ID also promoted Carrie Byalick, Jodi Gottlieb, and BeBe Lerner to SVPs. Byalick and Gottlieb run the talent department for ID, while Lerner will work with all aspects of ID's client business. The agency also hired Rhett Usry, previously with DKC, as a senior publicist.
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